Led the design and creative direction of seamless, looping video content featuring dynamic messaging tailored to each stage of the event. The content effectively communicated current and upcoming performances, enhancing the visitor experience and helping them stay informed. Additionally, I produced the creative development of the dynamic LED Welcome Archway and designed content for a water screen projection at Henley Festival 2023. This project was successfully updated and repeated for Henley Festival 2024, demonstrating continued commitment to innovative and engaging visual solutions.