As the Creative Producer, I led our team at Figment in bringing to life the vibrant world of a new LEGO character, Roxie Racer, and her Minifigure Speedway. Collaborating closely with LEGO and the Merlin Magic Making team, I oversaw content production across the ride experience, including scriptwriting, storyboarding, and the development of voiceovers, music, and sound effects. A key aspect was the Split Stop, where guests learn which team—Team Legends or Team All Stars—they will race with, accompanied by one of ten animated minifigure captains. I ensured these characters were engaging, memorable, and aligned with LEGO’s approved animations. Additionally, I directed the production of three marketing videos to promote the ride’s launch across social media channels.
Achievements:
2024 European Star awards: First place for "Europe's best new family attraction"
UK Theme Park Awards: Nomination for Best New Attraction
