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Up in Smoke


This project offers a digital reinterpretation of the traditional type specimen, drawing inspiration from advertising language to explore the aesthetic qualities of the Monotype fonts, Metro Nova Pro and Trade Gothic Next Pro. Developed in response to a brief set by the International Society of Type Designers, the work examines the visual impact and versatility of these typefaces, highlighting their contemporary relevance while maintaining a connection to their design heritage.


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©2025 | Joshua Hayes Davidson